Clean consumer product goods
GoodGuide is a sustainability data company providing scientific ratings to consumers on the health, environmental, and social impacts of everyday products. When I joined they needed brand and UX/UI updates to all their consumer and B2B properties. I began by auditing their web and mobile apps, removing bloated features and making the information architecture more intuitive. User research we conducted revealed that users cared most about the ingredients and subsequent health effects of the products they and their family use on a daily basis. Keeping this in mind, I designed a streamlined prototype that would focus exclusively on providing ingredient and health data, getting straight to the core of user's concerns.
