Bolster is an AI-powered software product using computer vision and natural language processing to protect the world’s most beloved brands from phishing, counterfeiting, and online scams. With 10 million dollars in venture capital funding they were poised to rapidly expand operations. They wanted their identity to convey the support and protection they provide their customers, and to reflect their impressive technical capabilities. We did a round of brand strategy to define the foundational vision, followed by a new logo, website,
illustrations, and brand guidelines. The art direction uses the language of data visualization to communicate core concepts and ideas. I had the pleasure of working with
Deepyellow, who created the 3D graphics and animations for this project.
