Morishige

Dr. Gina Morishige is an acupuncturist and Doctor of Oriental Medicine based in Santa Fe, New Mexico. She needed a new logo and branding to package up the custom formulas she manufactures for her clients in her state-of-the-art pharmacy. The name Morishige means "Ancient Forest" in Japanese, and lent itself to a economical solution in which the Japanese characters become leaves on a needle-like tree trunk. This elongated form was designed to emphasize the bottle shapes onto which it is applied. Colors are earthy and reference the raw organic materials which form the foundation of her natural product line.

logo design / packaging / print collateral