Voom is a helicopter taxi startup launched by the innovation arm of Airbus, A³. Voom acts as a marketplace connecting commuters with helicopter operators and coordinates ride-sharing to drive down the cost of short-hop helicopter travel. Voom offers an on-demand solution for commuters battling traffic congestion in dense, sprawling cities. Voom is Airbus' first foray into the consumer-facing space, and positions them to be a leader in the future of urban air mobility. I was tasked with evolving their brand and authoring their brand guidelines, designing their marketing website, and creating their first ad campaign when they launched in São Paulo, Brazil. The video was placed in the baggage claim of the International Terminal at GRU and was a collaboration with the Director Alex Kopps.
branding / advertising / responsive web / video / print