Abortion on Our Own Terms

Power over our reproductive lives
Abortion on Our Own Terms is a non-profit campaign working for a world where all people have access to safe and supportive abortions, without risk of stigma or criminalization. They amplify information on self-managed abortion pills, and champion the voices of abortion rights activists and organizations working directly with impacted communities. As a new campaign we worked together to craft a brand and strategy that boldly articulates an anti-isolationist, community-centered approach to abortion care. The new logo and brand guidelines set them up for rapid response on social media and other outreach channels, proudly reaching an intersectional and diverse audience of care providers, activists, and those seeking an abortion.