Software development for the people
Ministry of Velocity is a software consultancy with a collaborative methodology and egalitarian ethos. Co-founded by two former coworkers of mine, they asked me to create the foundational logo and brand for their new company. The brand strategy takes inspiration from the graphic design of socialist and communist government agencies, but in a tongue in cheek way. The bars in the logo represent the velocity of a project over time, a critical tool they use in their workflow everyday. The visual identity emphasizes a contemporary take on utopian visual communication, drawing a connection to avant-garde movements like Russian Constructivism and Bauhaus. The brand celebrates this shared ideological kinship with past utopian movements while seeking to move our present technology culture forward.