Morishige Acupuncture

An ancient forest
Dr. Gina Morishige is an acupuncturist and Doctor of Oriental Medicine. She needed a new logo and branding to package up the custom formulas she manufactures for her clients in her state of the art pharmacy. The name Morishige means "Ancient Forest" in Japanese, and lent itself to an economical solution in which the Japanese characters become branches and leaves on a needle-like tree. This elongated form emphasizes the vertical bottle shapes onto which it is applied. Colors are earthy and reference the raw organic materials which form the foundation of her natural product line.