Exxtreme Energy

In the fall of 2025 Exxon Mobil pressured the state of New Mexico to green-light the disposal of radioactive fracking waste on agricultural farmlands. Cool, thanks. In response, The Yes Men and WildEarth Guardians joined forces to create a fake company called Exxtreme Energy to mock their delusional, corporate greed. I joined the team to help produce a satirical marketing campaign touting the benefits of "produced water." We published billboards every week that got weirder and weirder, leading up to the Albuquerque Balloon Fiesta, which was sponsored by, you guessed it, Exxon Mobil. Just a few weeks later the legislature bowed to public outcry and denied them permission to dump. Design comedy for the win!