A former client of mine resurfaced one day with a new product idea for teams working at trade shows and conferences. Dispersed within the built environment, team members need the ability to collaborate and communicate under fast-paced and sometimes chaotic conditions. Together we created a mobile app
, as well as the brand identity for his new company. Inspired by wayfinding systems and their effectiveness at guiding visitors toward the shortest path, the visual identity employs the kind of "You Are Here" dot commonly found in public signage maps that help us orient ourselves in a complex environment. This graphic style was applied across all touchpoints, including the visual design of the product, a marketing website, and presentation materials for investors.